How to Import Goods into Italy
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How to Import Goods into Italy

7 min read

To import goods into Italy, you need a valid EORI number, an Italian VAT setup and a clean electronic customs declaration. The standard Italian import VAT rate is 22%, with reduced rates of 10%, 5% and 4% for specific goods. The risk is rarely the customs duty itself: it is the mismatch between your importer status, VAT number, TARIC code, documents and Incoterm.

I'm Jim, VAT Specialist at Eurofiscalis. I help French and international companies secure their operations across Europe.

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Importing into Italy: the operational sequence

Importing goods into Italy starts before the shipment leaves the supplier. Your freight forwarder can file the customs entry only if the importer of record, EORI number, VAT position, goods classification, customs value and documents are consistent.

The standard sequence is:

  1. Confirm who acts as importer of record in Italy.

  2. Check the EORI number and link it to the correct VAT setup.

  3. Classify the goods with the correct TARIC code.

  4. Build the customs value from the commercial invoice, Incoterm, transport and insurance data.

  5. Prepare the electronic H1 customs import declaration.

  6. Pay or suspend customs duties and import VAT, depending on the structure.

  7. Keep the ADM release documents, including the Prospetto di Svincolo where issued.

EORI and Italian VAT number: two different requirements

An EORI number is your customs identifier, not your Italian VAT registration. If your company already has an EORI issued in France, Germany, Spain or another EU Member State, that EORI can be used for import operations in Italy.

The Italian customs issue is not to create a second EORI. The issue is to make sure the EORI is usable with the VAT position declared on the import entry. If your Italian VAT number or fiscal representative is missing or inconsistent, the clearance can be delayed even if the EORI is valid.

For VAT purposes, the practical rule is:

Company establishmentUsual Italian VAT routePractical consequence
EU companyDirect VAT identification may be available, generally via ANR/3No Italian branch required, but the VAT number must be secured before import
Non-EU companyFiscal representative is generally required in practiceThe representative may be jointly liable for Italian VAT obligations
Switzerland, UK, US and other third countriesCase-by-case validation requiredDo not assume direct identification is accepted for import operations

The H1 customs import declaration in Italy

The Italian import declaration is electronic and structured around customs data, not just transport data. For release for free circulation, the H1 declaration contains the importer, representative, goods description, TARIC code, origin, customs value, duties, VAT and supporting documents.

The TARIC code is central because it drives:

  • the customs duty rate;

  • import restrictions or licences;

  • preferential origin treatment;

  • possible reduced VAT rates;

  • statistical and control data.

Customs release is evidenced through ADM digital documents and, where applicable, the Prospetto di Svincolo. Keep these documents with the import VAT records, payment evidence and transport files. They are the audit trail for VAT deduction and customs controls.

Customs value and import VAT in Italy

Italian import VAT is calculated on a wider base than the invoice price alone. The taxable amount generally includes the customs value of the goods, transport and insurance up to the EU border, customs duties and certain ancillary costs up to the first place of destination in Italy.

ElementIncluded in the import VAT base?Comment
Transaction value of goodsYesStarting point, subject to customs valuation rules
Transport and insurance to EU borderYesUsually included in customs value
Customs dutiesYesDuties increase the VAT base
Transport to first Italian destinationOften yesDepends on how the cost is documented and invoiced
Post-import domestic costsNot automaticallyAnalyse separately

The standard Italian VAT rate is 22%. Reduced rates of 10%, 5% and 4% may apply to specific categories such as certain food products, medical goods, books or other regulated items. The reduced rate is not a commercial choice: it must be supported by the goods classification and Italian VAT rules.

What changed with D.Lgs. 141/2024 and diritti di confine

D.Lgs. 141/2024 reinforced the customs treatment of import VAT in Italy. The reform aligns import VAT more closely with border charges, known in Italian as diritti di confine, and strengthens the customs administration's recovery powers.

In practice, the message for importers is simple: import VAT is not a later accounting adjustment. It is part of the customs release process unless a valid suspension structure applies. If the VAT, duty or guarantee position is not clear, the shipment can be stopped.

For operators importing regularly, this makes three controls non-negotiable:

  • validate the importer of record before the shipment;

  • reconcile customs entries with Italian VAT returns;

  • keep evidence for each import: declaration, release, value, origin, payment or suspension.

Deposito IVA: when import VAT can be suspended

A Deposito IVA is a conditional VAT warehouse mechanism, not a universal import VAT reverse charge. When goods are imported into Italy and placed under an approved VAT warehouse regime, import VAT can be suspended at clearance. Customs duties, if due, are still payable.

The VAT becomes due when the goods are removed from the Deposito IVA. Depending on the operator, goods and compliance status, the VAT may then be accounted for through an Italian reverse charge mechanism rather than paid in cash at import.

Use a Deposito IVA when the facts justify it:

Use caseDeposito IVA relevance
Goods imported then sold B2B in ItalyPotentially useful, subject to warehouse and VAT conditions
Goods imported then dispatched to another EU countryOften relevant if the onward flow is properly documented
One-off low-value importUsually too heavy administratively
DDP e-commerce flowAnalyse carefully; warehouse, VAT and marketplace rules may conflict

Documents required to import goods into Italy

Italian customs clearance depends on document consistency. The commercial invoice, packing list, origin proof and transport document must tell the same story as the customs declaration.

DocumentWhat Italian customs expects
Commercial invoiceSeller, buyer, Incoterm, currency, EORI/VAT data where relevant, precise goods description, value
Packing listPackage count, net and gross weight, dimensions, item breakdown
Origin proofEUR.1, statement on origin or non-preferential origin evidence depending on the case
Transport documentCMR, bill of lading, airway bill or equivalent
Customs and release documentsH1 declaration data, ADM release evidence, payment or suspension proof

The goods description must be precise enough to support the TARIC code. Generic descriptions such as "spare parts", "accessories" or "samples" invite controls because they do not explain the material, function and intended use of the product.

Importing DDP into Italy

A DDP sale into Italy can move the import obligations from the customer to the seller. Under Delivered Duty Paid, the seller usually carries customs clearance, duties and import VAT responsibilities up to the agreed destination.

For a foreign seller, this can trigger four workstreams:

  1. Italian VAT identification or appointment of a fiscal representative in Italy.

  2. Customs setup with the freight forwarder, including importer of record data in the declaration.

  3. Import VAT treatment, either paid at customs or suspended through a valid Deposito IVA structure.

  4. Italian downstream invoicing, depending on the customer, transaction type and VAT mechanism.

DDP also raises a packaging issue. If you are the first party placing packaged goods on the Italian market, you may have to register with CONAI, declare packaging materials and pay the environmental contribution where applicable.

Checklist before your first import into Italy

A clean first import is built with a checklist, not by improvising at the border. Before shipping, confirm:

  • the importer of record named on the import declaration;

  • the valid EU EORI number;

  • the Italian VAT number or fiscal representative;

  • the TARIC code and possible import restrictions;

  • the customs value and Incoterm;

  • the import VAT rate: 22%, 10%, 5% or 4%;

  • whether a Deposito IVA is legally and operationally available;

  • the commercial invoice, packing list, origin proof and transport document;

  • the DDP, CONAI and downstream invoicing consequences.


FAQ

Do I need an Italian EORI number to import into Italy?

No. If your company already has a valid EORI number issued by another EU Member State, you can use it for Italian imports. The key point is to align that EORI with the Italian VAT setup used on the customs declaration.

Do I need an Italian VAT number before importing goods?

Yes, if your company acts as importer of record and wants to manage Italian import VAT correctly. EU companies may use direct VAT identification in Italy, while third-country companies generally need a fiscal representative, subject to case-by-case validation.

What is the H1 customs declaration in Italy?

The H1 declaration is the electronic customs import declaration used for release for free circulation. It includes importer data, TARIC code, origin, customs value, duties, import VAT and supporting documents.

How is import VAT calculated in Italy?

Import VAT is calculated on the customs value plus customs duties and certain transport, insurance and ancillary costs. The standard rate is 22%, with reduced rates of 10%, 5% and 4% for eligible goods.

Can I avoid paying import VAT in cash in Italy?

Sometimes. A Deposito IVA can suspend import VAT when goods enter an approved VAT warehouse and all conditions are met. The VAT becomes due when the goods leave the warehouse and may be accounted for through reverse charge if the operator qualifies.

What does D.Lgs. 141/2024 change for importers?

D.Lgs. 141/2024 reinforces the customs treatment of import VAT as part of Italy's border charge framework, or diritti di confine. For importers, non-payment or an unclear VAT position can block release and trigger customs recovery procedures.

Are DDP importers affected by CONAI?

Often, yes. A DDP seller or importer placing packaged goods on the Italian market may have CONAI registration, declaration and environmental contribution obligations, depending on the packaging materials and flow.

Countries concerned


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About the author

Jimmy Sagnier

Business Developer

Business Developer at Eurofiscalis, Jimmy Sagnier helps e-commerce businesses and international companies navigate European VAT regulations. Drawing on hands-on experience, he breaks down complex tax topics — fiscal representation, Intrastat, OSS — into clear, actionable guidance.